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Some media agencies and journalists will grab your press release and carry it in their publications with slight editing or no alteration. But even if it’s not used word for word, journalists may use it as fodder for other stories or to create their own story ideas. The more information and details you include, the less work the media has to do.

BING is here! Read the full press release.
Microsoft’s New Search at Bing.com Helps People Make Better Decisions
Decision Engine goes beyond search to help customers deal with information overload.
REDMOND, Wash. — May 28, 2009 — Microsoft Corp. today unveiled Bing, a new Decision Engine and consumer brand, providing customers with a first step in moving beyond [...]